Hybris consists of different parts like Platform, Commerce, Content, Channel, Orders.
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Platform:
The hybris Commerce Suite is based on a flexible modular concept that allows adding functionality through extensions. The hybris Platform consists of a standard set of extensions providing the main functionality of a hybris installation. An extension is a group of functions representing a subset of the hybris Commerce Suite. An extension can contain business logic, type definitions, a Web application, and many other things. It is the base for all the functionalities in the hybris. platform build the extensions and store the generated class files to provide the dependency of all the dependent extensions.
It provide the more functionalities so based on the Hybris license agreement we can use the functionalities. few of the functionalities are
1)Security and User Management
2)Media
3)Administration
4)Internationalization and Localization
5)Architecture
6)Cockpit Framework
7)Extension Concept
8)Product and Data Modeling
9)Search
10)Importing and Exporting
11)Ordering, Payment, and Pricing Standards
12)Data Validation
13)Reporting
14)Code Generation
15)Application Performance and Monitoring
16)Logging
17)Testing
Commerce:
Organizations worldwide use hybris’ flagship eCommerce solutions to support every step of the eCommerce process: from marketing and merchandising to sales transactions and service. The hybris Commerce Suite enables organizations to manage multiple sales and communications channels on a single platform.
It provides everything you need to deliver the ultimate multichannel experience that is both global and highly personalized to customers, prospects, suppliers, and partners — ensuring they are always able to engage with you and vice versa, wherever they sit and via whatever medium they choose. Most importantly, the hybris Commerce Suite guarantees a consistent customer experience, giving you the confidence that every customer and partner transaction is positive and profitable.
1)B2C Commerce
Consumers interact with retailers in many ways: online, phone, mobile device, and in the store. They expect to have a highly relevant and productive interaction at every touch-point: from shopping, to orders, to returns. hybris helps B2C organizations succeed in this challenging world by adopting additional channels and delivering a consistent experience across all channels, while having the tools required to drive revenue and efficiency.
The key to effective B2C commerce is to make it incredibly easy for consumers to find, learn about, and purchase products. The key to profitable B2C commerce is to have systems in place that are easy to manage and that unify customer interactions and transactions across products, brands, geographies, and communications channels. hybris B2C Commerce delivers the best of both worlds
2) B2B Commerce
hybris B2B Commerce reduces complexity by consolidating management of multiple business models, channels, and markets. It
enables B2B organizations to accommodate a wide variety of suppliers, distributors, and stores on a single platform.
The key to effective B2B commerce is to make it incredibly easy for customers to find, learn about, and purchase products. The key to profitable B2B commerce is to have systems in place that are easy to manage and that unify customer interactions and transactions across products, brands, geographies, and communications channels.
3) Omni Commerce Connect
The hybris Omni Commerce Connect (OCC) offers a broad set of commerce and data services which leverage the complete hybris Multichannel Suite functionality anywhere in a client's application landscape. The hybris OCC allows new or existing hybris customers to quickly commerce-enable new touch points and new channels without lengthy and costly IT cycles.
4) Digital Commerce
In modern world the management of digital goods and assets is as important as management of traditional, physical goods. hybris Digital Commerce modules cater for needs of vertical businesses who market and sell digital products and services. The Digital Commerce part of the hybris Commerce Suite consists of two modules: Subscriptions and Bundling module.
Content:
The hybris architecture is unique in the e-commerce world. We listen to people's needs and improve our software with an agile response. From our point of view, the product content management process is not only about data management but is also about the data architecture, its accessibility, and a customer's attitude. We realize that if we sustain the quality of our software, our clients can nourish their potential. To have an overall insight into the management process, the content includes reporting, task management, digital asset management, and the importing of data sets. This can all be structured and scaled. The hybris Cluster is incorporated to gather bundles of data that need to be communicated. In the sections below, you can find more information about the product management site of the hybris Commerce Suite.
Digital Asset Overview
An asset means something valuable. In that context, a digital asset is defined as any item of text or media that has been formatted into a binary source with the rights to use it. There are three categories of digital assets:
A digital asset with textual content
A media asset with images
A media asset with multimedia
The hybris media software is designed to ensure that digital data management happens in an environment scaled to your business needs. It gives your system completely flexible functionality.
Product Management
Product management performs an inter-disciplinary role in the e-commerce market. To develop and grow a company, you need to look at product selling from a multiple perspective approach. It is not only about data sources but also about how to be offline and online in the full sense of the omni-commerce word. In the hybris system, you can administer product information and attributes across channels, which allows you to map all functionality together. The user-friendly GUI gives you an opportunity to easily catalog your products, maintain digital objects, language, or stockroom locations.
Importing
In order to ensure complete and accurate product information, companies must be able to aggregate data from multiple channels and fill in the gaps. Importing data from various systems into a central application is a complex task that requires detailed knowledge of creating and maintaining an import file. The hybris Import Cockpit is designed to reduce import complexity to enable business users to create import mappings with an intuitive GUI tool.
Task Management
All employees struggle with tasks on an everyday basis. They manage and define a series of tasks within an organization to produce a final outcome. To tackle the flow of employee tasks with their properties assigned to them, you need to have the module that enables you to locate the appropriate task on the employee list.
Classification System
To easily find the relation between a products catalog and the products feature, the classification system has been implemented. You can easily manage the products in the catalogs with keeping product's features in the product catalog life cycle.
Channel:
For selling products you commonly cover different distribution channels. Based on consistent single-source product information, multiple channels enable you to scale your sales activities. Even more, you can integrate and orchestrate your marketing activities across multiple channels.
1)Online Channels:
The hybris Customer Service Module provides the Customer Service Agents (CSAs) with easier and faster access to the information needed to understand and quickly resolve customers’ problems. CSAs can use the Customer Service Module to create new orders, modify previously placed orders, complete partial orders, take payments, cancel orders, authorize returns, and refund payments.
The hybris Web Content Management System Module is a marketing and publishing tool that offers Web content management capabilities that are fully integrated with product content management (PCM) and multi-channel commerce functions. The hybris Web Content Management System Module makes it easy to manage content across channels – including online, mobile, and Rich Internet Applications – from a single user interface. The solution supports such features as comprehensive preview capabilities and the ability to make changes via live edit which enable organizations to easily place and re-use cross-channel marketing campaigns.
The hybris Mobile Module is an out-of-the-box mobile solution that supports all mCommerce processes from rich product presentation over search and navigation to mobile payment and fulfillment. It is fully integrated into the hybris eCommerce solution so retailers can easily integrate mobile as part of a holistic multichannel strategy. The hybris Mobile Module also supports barcode and NFC integration.
For organizations that want to develop their own mobile app, hybris offers a fully integrated Mobile App Software Development Kit that allows developers to quickly create a native mobile application without requiring a deep knowledge of the hybris Platform. The hybris Mobile App SDK comprises API libraries and sample applications for both Android and iOS mobile devices. The libraries allow easy communication with hybris back-end while sample applications can serve as a best practice guide and starting point for creating new customized mobile apps.
The hybris InStore Module is the purpose-built application running on the tablet device. It enables the retailer to identify products, display the detailed product information, and check stock levels.
2)Offline Channels:
Despite predictions of a paperless world, printed catalogs and flyers continue to be important for retailers, manufacturers and distributors. To be effective, print materials must be kept up-to-date
and consistent with content being used on other marketing channels. To be cost-effective, catalog publishing must also be automated so it delivers relevant and accurate content without requiring manual content development.
The hybris Print Module provides the best of both worlds, delivering advanced content management and automation that enables easy creation of printed materials while increasing efficiency and reducing costs.
Orders:
The term Order is related to the users connected by the selling-buying relation. Order holds all the necessary information about the purchased products and services, addresses, payment methods, discounts and promotions info, fulfillment status, and a lot of other data that can vary depending on the particular business environment.
The hybris-made Order Management systems provide tools that can handle all the activities related to the order-handling processes like creating new orders, modifying existing orders, revoking the already created orders, including the modifications originating from promotions and discounts, calculating based on several criteria, and triggering pre-defined actions based on the existing business rules.
Order management systems from hybris support users by making the whole process easier and more comfortable, offering one central point that hides the complexity of the multi-channeled background of the ordering process.
Users can check on-the-fly the availability of products, update shipping and delivery information, check the order status, and see the total cost of the ordered goods including the shipping costs depending on the location and delivery methods. The systems support multiple methods of payment and are extensible and customizable.
Now you can decide for the Order Management Module with or without OMS for OmniCommerce that can be deployed on your hardware. You could also choose the Order Management Services that is deployed in the OnDemand environment and allow you to use all the purchased services without the need of investing and taking care of the hardware infrastructure.
1)Order Management Module:
The hybris Order Management Module forms part of the hybris on-premise offering. Its main purpose is to provide a centralized hub for processing, controlling, and routing orders placed via different channels, also known as distributed order management. The Integration Server offers open interfaces to integrate connectors to warehouses, financial systems, payment, fraud service providers, and other to guarantee coverage of the complete ordering process. It is optimized for handling large amounts of orders placed at peak times as well as for business reporting.
Key features of the Order Management Module:
Order flow control and management
Order versioning
Fraud checking
Order cancellation
Scheduled orders and replenishment
Multi-tender payment types
Return and cancel order service
2)OMS for OmniCommerce:
The new Order Management Services (OMS) for OmniCommerce are complementary with the Order Management Module and offer single view of inventory across all channels, sourcing and allocation, pick, pack, and dispatch. All this can be managed in the new OMS Cockpit. You can either use all the services that are included, or only use the services and workflows that are relevant to your strategy.
Key features of OMS for OmniCommerce:
Single view of inventory
True real-time inventory management
Order workflows
Sourcing and allocation
Pick, pack, and dispatch
OMS Cockpit
If you use the Omni channel concept it will give the different type of prices to the user whether user accessing mobile site it provide different price for the item. If the user accessing through desktop it provide different price for the item.
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